Nissan unveiled the all-new 2020 Versa—featuring bold design and advanced technology—during a surprise concert at Rock the Ocean’s Tortuga Music Festival.

For the big reveal of the 2020 Nissan VERSA, we created a VIP experience at the Tortuga Music Festival called the Versa Village. We had the petfluencer @DougthePug and a pop up performance featuring country music star Kane Brown.

Designed logos, signage, collateral, and style guide for the event.

+ EXPERIENTIAL DESIGN + PRINT ADS + WAYFINDING & SIGNAGE + BRANDING