As the brand gained traction, we shifted from a playful, graphic-heavy style to a more human-centric design. I led the development of a new visual direction for performance ads across social and digital, focusing on cohesion and emotional connection. We incorporated candid photography of kids and students, used “Chapeau” for bold yet clean headlines, and subtly integrated brand stickers to add personality. This refreshed approach extended to seasonal campaigns like Halloween and Diwali, for which we designed additional custom stickers.

Designed a range of digital and social content.

+ PERFORMANCE ADS + SOCIAL & DIGITAL DESIGN