Led visual design for the North American rebrand of a global ed-tech online learning platform that ignites young minds with the power of 1:1 Coding and Math classes offering a wide range of curriculum for students.

I designed the brand guidelines outlining the new visual look and feel. We extended the color palette by adding in a new primary color (Violet) and tints to give overall legibility and a balanced color palette. We also created various fun keystone design elements, stickers, library of iconography that spoke to our young audience and their parents and balanced playfulness across subjects like coding and music.

+ BRAND GUIDELINES + DESIGN SYSTEM + TYPOGRAPHY & COLOR + BRANDING + SOCIAL PERFORMANCE ADS